Transparency in Home Building...a new way forward!

For too long the construction industry has had to deal with the plague of "the dishonest reputation", surpassed in this regard only by lawyers, used car salesmen, and politicians. Unfortunately, there are still a few scoundrels within my profession terrifying the general public perpetuating that negative stereotype. You'll find that Mortensen Construction has been doing its part for almost 35 years to change how people view home builders.

When I first came back to the Boise area with SunCor Development at the Avimor project, I was the purchasing manager. It was my job to obtain bids and hire trade partners. Most everybody I spoke with in the construction industry knew my father and spoke highly of him. I often heard things like: "Kent is a great guy." "I always knew that when I worked for your dad that I'd get paid on time." "He's as honest as they come." "He always builds a quality home." "Your dad has a great reputation. You'd better live up to it." It was an honor to hear such words and I am proud of my dad and for the legacy of integrity he has established.

I know that the trade contractors in the valley know that Mortensen Construction is a stand-up company. And I know that our past customers know this as well. But many of the new real estate agents and people new to the Treasure Valley simply have not heard of us yet as we've never really done a lot of mass-media marketing, especially in recent years. So how do we spread our reputation for honesty and quality without coming across as overly...you know...if you have to wear it on your sleeve, you're probably hiding something...we don't want that.

Well, here's some insider information for ya...

We're an open book home builder. We aren't hiding anything and we're happy to show our clients the bids and invoices from our subcontractors. At the same time we show the costs and profit margins we include in the final sales price. We are professionals and are not ashamed of the fees we need to charge to keep our business running. Our clients rest easy knowing that we're not taking them for a ride and that they can trust us completely. We are just as open book with our construction schedule and plans.

My generation...those of us who grew up with the internet and now smartphones and apps...who value open-source technology...who have benefited from so much "free" information at our fingertips...we demand transparency from those that we do business with. I just attended a Building Contractor Association webinar on this very subject and I'm happy to report that Mortensen Construction has been and will continue to be this kind of business. Transparency for us isn't just a modern buzzword, it just the way we are. I suppose we just need to do a better job of sharing our way of doing business before you're sitting in our office. I hope this is a good start.

Floor Plan Flyers

Check out our floor plan flyers in the right sidebar of this website!

Custom Home from Beginning to End

To see photos, taken almost daily, of our most recent custom home from beginning to end here!





Listing - 6658 Lodgepole, Boise, Idaho

One of the last remaining lots in the Columbia Village development on Superior Ridge. We've pre-designed a plan for the lot and have the construction costs in place. Or you can bring your own plan and we'll build it!
MLS Listing Information here
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September Newsletter

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Have you liked Mortensen Construction on Facebook yet?

Building a home is an exciting process for the customer and for the builder. It takes a lot of combined effort between the general contractor, the trade partners and suppliers, and of course the customer. The nice thing about construction is that you get to see tangible daily evidence of your progress. We're sharing glimpses into the life a contractor and the building process pretty much every day on Facebook and in the Photo Diary section on the right side of this webpage. We invite you to participate and follow along. We sure enjoy your comments. And if you live in the greater Boise area and need some construction management services, we'd sure appreciate at you thinking of us!

Aug 2012 Newsletter

Check out our August newsletter. Email me if you'd like to be included on this once-monthly spamification!

Follow Construction Progess with our Photo Diary

Just a reminder, you can follow the progress of construction on the custom home at Avimor here. We update photos almost daily. Now that framing is underway, things start taking shape quickly so you'll want to check in often.

Lifestyle's Cimmeron Plan Updated!


One of Lifestyle Homes most enduring and popular floor plans has been the Cimmeron. We've given it a face-lift and a few really nice modifications to meet the needs of today's homeowners. As always, we can further customize this plan to make it your dream home.

Plan features:
  • Huge family gathering area with kitchen and nook open to the great room.
  • Split-bedroom design with an amazing master suite.
  • Flex room gives you the choice to make it an office, a bedroom, or even a formal living room.
  • Most people enter their home through the garage. We've designed a more welcoming garage-to-house foyer with direct access to the kitchen for ease of bringing in the groceries. Who likes walking through their laundry room when entering the house from the garage anyway?

Options: The dotted door lines in the floor plan above are optional doors. Below are more pre-designed plan options. Exterior finish options include stucco, brick, and paint schemes to meet your hearts content.


Contact us today by phone or email today. You belong in a Lifestyle Home!

Follow Construction Progress with our Photo Diary

In the right side bar of this website, we have links to the Photo Diary for each project we are working on. This is principally for our customers, but everyone is invited to follow our progress through construction.

Summer Special!

One of the biggest challenges our customers say they have is conceptualizing what their home will look like. We take the guesswork out of it with our awesome high-definition three-dimensional home plans. You can choose from our pre-designed floor plans modifying them to your hearts content, or we can start from scratch with a completely original home design as we work together.

Based on our 34 years of experience building fine homes in the Treasure Valley, we can also quickly provide you a reliable estimate on the affordable costs of building new home.

Mortensen Construction / Lifestyle Homes is now offering for a limited time FREE preliminary home design and construction estimate.

Please call us at 208-887-2222 to set up your appointment today.

This special offer concludes on August 31st, 2012, so let's get going on your home design!

Introducing "Lifestyle Home Design"

What we can do for you!


• Design your new home, addition or remodel
• Create a detailed scope of the work to be completed
• Provide suggestions that will work for you
• Estimate the costs of construction
• Perform the construction with the help of our qualified sub-contractors

For most people, it is hard to conceptualize what your home or remodel will look like. We make it easy. Check out our 3D renderings that sometimes feel more like photographs than drawings: